Gokan: the five senses of sight, smell, sound, touch and taste humans use to fully experience their world.

Since washoku (Japanese cuisine) was registered as a UNESCO World Intangible Cultural Heritage of Humanity, it has gained increased attention from around the world.
More people are discovering how to fully experience washoku using gokan.
People are learning how Japanese savor food not only through the senses of smell and taste, but also through sight by observing the presentation on a plate, through sound by hearing the pop of deep-frying tempura, and through touch of the finest tableware and linens. The beauty of washoku is created through uncompromising selection of ingredients, fully conscious food preparation, a variety of cooking techniques, decorative presentation with regard for visual elements, the beauty of nature and seasonality, and gracious service.

Likewise, in the highly saturated and sophisticated beauty market, expectations have shifted from consumption to experience. In beauty care, gokan plays an important role for Japanese to determine whether or not we like a product.
Gokan enables us to fully experience a product. Attractive and secure packaging encourages us to purchase a product. The scent upon opening encourages us to try a product. The texture and sensorial experience of using the product appeals to our emotions. The tangible benefits we realize from high quality ingredients, careful formulation, and uncompromising attention to safety gives us assurance and deep satisfaction.

Enjoy the full experience of gokan in all BiBi Japan products which offer skin hydration, firmness, elasticity, smoothness, texture, and brightness all which are fundamental factors of healthy and beautiful skin.

Experience the beauty made in Japan…