企業としての理念

Corporate Philosophy

Our Mission

BiBi Japan creates value by making safe and high-quality beauty products that contribute to a sustainable
and prosperous society, as a valued and trusted member of global community.

Our Vision

Customer Satisfaction: More happy people

We are first to understand customer’s beauty needs and offer products that exceed their expectations.
We improve customer satisfaction through reliability and responsiveness.
We make quality products, deliver them to the market, and contribute to transform our world for the better

Value Creation: More value for society

We believe that a good product is simple and high-quality that earns loyalty by enriching people’s daily lives.
We stay one step ahead by embracing innovation and developing new technology that enables us to deliver better products.
With an artisan spirit, we cultivate human ingenuity by offering opportunities to do meaningful work with the higher purpose of contributing to society .We welcome every opportunity to build a better and brighter future for all people.

BiBi Global Vision

We are committed creating a society where people smile and feel happy. To that end, we have established BiBi values to serve as useful and practical guidelines for the way we do business. These values enable BiBi and all of our collaborators to actively contribute to the ongoing development of a world where we achieve sustainable growth together as members of the global community.

Our Values

People-friendly

Smiles are tangible expressions of the value we create in people’s lives.
We are determined to care for all stakeholders in every aspect of our work with the utmost respect and deepest gratitude.
We are determined to create a working environment where health, safety, and human rights are assured.
We are determined to live and prosper together with individuals and local communities to create a better society.

Earth-friendly

We are committed to care for the environment in all corporate activities.
We are committed to the research and development of environmentally friendly products.
We are committed to production in harmony with nature without damaging natural resources.
We are committed to sustainable packaging and consumption.